Studying great landing page examples is one of the best ways to learn guatemala phone number list effective strategy. We’ve rounded up some of our favorites and will break down what’s effective for you. What are Landing Pages for? Landing pages are the destination page for a marketing campaign, such as:
- Social media ads
- Email campaigns
- Paid search ads
The best landing pages are self-contained and contain a single, clear call-to-action, like:
- Subscribe
- Call now
- Buy now
- Reserve a spot
- Schedule a free quote Think of them as the digital equivalent of a postcard mailer – all the information you need to take action is on one page.
Landing Page vs Website
A landing page is not the same as a website. Websites are pillar of digital public infrastructure made of multiple interconnected pages. They contain many links, different sections of information, and invite the visitor to poke around the site to learn more. Landing pages stand alone and have a single purpose – to promote the chosen CTA. Additionally, landing pages are designed to receive the traffic from ad campaigns and funnel it to the CTA. A new landing page is typically designed for each new campaign, and old landing pages are archived. Websites receive traffic from both paid and organic sources. Websites are often updated but rarely redesigned from scratch.
What is a Landing Page for and Why Should Your Business Have One?
Landing page design is all about getting your customers to caseno data take some kind of action. It is the final step of your carefully planned ad strategy. For example, a potential lead may see an ad for your personal finance course on Twitter. Intrigued, she clicks on the ad – where does that click take the lead? Answer: your landing page.If you don’t design a landing page, that click will probably just lead her to your homepage. This is fine, but the potential customer isn’t clearly presented with a CTA on your homepage. She may explore your site for a bit, and then leave to return to what she was originally doing.