Gaining Control of Customer Engagements
What if every customer could deal with your single most effective sales or service person? Of course, it’s important to […]
Digital Marketing
February 2025
Digital Marketing
Fragmented Information
Communication with prospects and customers may take place through your website’s chat feature, phone, email, or even text messages. Naturally,
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It doesn’t work without them – What content belongs in B2B mailings
For anyone who does serious email marketing, one thing is clear: permission is mandatory – email marketers are not allowed
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Involving employees
LinkedIn thrives on networks and contacts. But like everything else in life, people prefer to make contact with real people
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LinkedIn for B2B companies: Achieve more in 3 steps
We now know that social media and LinkedIn for B2B companies go well together. This is especially true for professional
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Content optimization creates security and offers new offers
Especially in times like these, new doors are opening for content formats. Crisis-appropriate, open and transparent communication is particularly important
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Optimized websites as a guarantee for better user guidance
Your website or landing page is the flagship of your company. If you want to provide your customers with current
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Google Ads ensure visibility
Reduced budgets also affect Google Ads ensure visibility measures. In the PPC channels, it is apparently clear what to do
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Corona and B2B online marketing: How it works despite the crisis
A lot has changed since the outbreak of the corona virus. B2B online marketing also needs to rethink. As absurd
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Defining the target group
Information such as the industry, country and language of the recipient is particularly important for B2B email marketing. Defining the
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How to find the right target group in B2B email marketing
Successful B2B email marketing depends on the right target group. Well researched and precisely defined, it is the basis for
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Effective click rate
On average, the effective click rate last year was 13.3 percent. The figure showed a slightly higher effectiveness among the