What is an affiliate marketing platform?
An affiliate marketing platform is an Internet-based system that facilitates the relationship between businesses and brand affiliates who promote products or […]
lead generation
February 2025
Digital Marketing
How to evaluate the effectiveness of a sales strategy
Set KPIs and regularly monitor progress. These can be different metrics: number of sales or new clients attracted, sales development plan,
Digital Marketing
How to Develop a Sales Strategy
Step 1. Define the target audience. To understand which strategy to choose and how exactly to implement it, you need to
Digital Marketing
What is a sales strategy and why is it needed?
A sales strategy is a comprehensive plan that describes how a company will attract customers, close deals, and increase revenue.
Digital Marketing
Mistakes in identifying customer needs in sales
Managers do not listen to customers. Sometimes salespeople assume that they know everything about their customers, so they do not listen
Digital Marketing
Methods for identifying customer needs
There are different methods for studying pain. The choice of a technique for identifying customer needs will depend on the characteristics
Digital Marketing
What is customer needs identification and why is it necessary?
Identifying customer needs is the definition or analysis of the interests, “pains” of the target audience. The main goal of
Digital Marketing
How to calculate market capacity: methods and approaches
Calculating the capacity and assessing the company’s market is a key step in the analysis that helps a business understand
Digital Marketing
What indicators are needed to determine market capacity?
Before we begin calculating market capacity using one of the methods. It is important to do some preparatory work and
Digital Marketing
Why Market Capacity Matters for Business
Assessing the potential of a niche helps a company make correct and cost-effective management decisions : what sales volumes are possible, whether
Digital Marketing
What is market capacity and how is it measured?
Market capacity is an important economic metric that shows the largest volume of products that consumers can buy in a