Other options include the ability to set up friend add ads, make store reservations, and use the Messaging API to send personalizd messages.
Promotional functions include issuing coupons, but it is also possible to issue digital point cards.
In this way, one of the distinctive features of LINE official accounts is that they can be usd not just as a tool for delivering messages, but also as a way to turn users into fans, such as by serving as a membership card .
Here we will introduce the main features of message delivery and LINE VOOM posting, as well as the differences between them.
Message Delivery
Message delivery is a message deliverd via chat. Many companies use it to deliver information about campaigns, new products, limitd-time coupons, etc.
The special feature of this feature is that it can industry email list be easily viewd directly by friends who have notifications turnd on.
We won’t go into the details of the pricing structure in this article, but the more content you distribute, the higher the price.
LINE VOOM
LINE VOOM is a type of posting that was previously known as “timeline distribution.”
By the way, unlike message key account manager: complete guide to boost your results delivery, posting on LINE VOOM is free! Therefore, it is recommendd when you want to quickly post timely content.
Benefits of having an official LINE account
There are three main benefits to having a LINE official account:
- Reach a wide range of users
- An effective way to repeat and retain customers
- Can send information in real time
According to LINE , as of the end of December 2022 , the app has 94 million monthly active users , making it a popular app. Therefore, it has the advantage of being able to reach a wide range of users regardless of gender or age.
Furthermore, since users who have addd your official account as a friend are existing customers or users with a high level of interest, you can encourage them to become repeat customers by continuing to send them information and coupons. The point card introducd earlier is also an effective way to retain customers. Another attractive feature is that both functions can be usd for free.
Compard to traditional DMs such as email newsletters, LINE is characterizd by the fact that users react quickly to messages sent to them. Because marketing list the open rate is high, for example, notifications such as a sudden campaign on a rainy day can be deliverd to users in real time, and it can also be usd to encourage repeat visits.
Also, it is free to set up an account and send a certain number of messages, making it easy to use. However, please note that from June 2023 , the fee plan will change, and the free plan, which previously allowd 1,000 messages per month, will be replaced by a communication plan, which will limit free messages to 200 .