Since the DMA legislation came into force. we have seen noticeable changes in the SERPs. especially in the travel sector. Google’s services have dominated this sector the most. but in a number of European countries. including Germany and Italy. there have already been significant shifts in the ranking of some travel-related keywords in search results.
For example an Italian searching
For hotel accommodation now sees several different services at the top of the SERP to compare. rather than just Google product features as was the case before. This shows that Google is starting to comply with the new law and is no longer prioritizing its own interests.
According to a study. comparable services appear in the first positions of the search engine in more than 80% of cases. Google Hotels telegram database itself is now found in second or even lower position. which is appreciated by competitors who have not yet had a chance to reach the top positions.
However. the situation is still somewhat different from the accommodation sector when it comes to searching for airline tickets and flights. Here. Google’s own services still occupy the top positions in the SERP. and the internet giant will have to work on implementing DMA rules in this area. However. the changes recorded so far indicate that a positive reform of the presentation of search results is taking place in the European digital space.
SEO: track. test and experiment
The dynamic development of the the most popular tests provide search segment. influenced by the new DMA law. provides companies with important data for adjusting marketing strategies from an SEO perspective. Specialists should therefore focus on SEO optimization focused on new comparison features that are increasingly evident in SERPs. This includes understanding the functionality of query abbreviations and adjusting content to be consistent with these new formats.
Although the DMA
Which ensures a fair position for competitors in the digital market. is already in force. situations may still arise where Google visibly favours its services in search. In such cases. the authorities advise companies to be vigilant and report any suspicions to the competent EU regulators.
Given the dynamically changing fax lead search landscape. it is necessary to constantly test and evaluate various optimization your strategy to changing algorithms. These now work much more with comparison tools and third-party services than they used to favor Google services.