In traditional SEO practices . changes such as redirects. content edits. or meta tag updates are often made on the original server. which then distributes these updates to users via content delivery networks (CDNs).
But this process can be quite slow. Especially for large websites or sites with a global audience. With edge SEO. these changes are applied at the edge of the network. closer to the user. This allows for real-time updates and reduces latency.
This input helps to better overcome issues presented by complex server infrastructures where making changes on the server side can be technically or time-consuming.
What is edge SEO?
Edge SEO involves implementing technical code and SEO recommendations using a serverless application such as Cloudflare Workers deployed on a CDN.
This approach allows you to make phone number library changes to your website without changing the underlying code base of your website. And how does it work? It manages the interaction of requests and responses between the client (whether it’s a search engine like Googlebot or a user).
How does edge SEO affect page loading speed?
When it comes to page load speed. edge SEO can introduce some latency. But the impact is minimal. Based on tests conducted on real websites. the average added latency is about 10 milliseconds.
When we tested our sites. we saw latency spikes of up to 50ms in rare cases. However. this is usually due to factors such as the size of the packets returned by the server or the platform being used.
Those sites that serve large packets. oversized images. or uncompressed media. especially those with generally slow development. may optimizing network settings even see a slight increase in latency. But the overall impact on page speed usually remains small.
If you use Cloudflare as your CDN. you may already be using Brotli. minification. and other speed optimization tools.
What change can be implemented with edge SEO?
Edge SEO offers a really wide range of customizations and provides many opportunities to optimize websites or quickly solve problems. even when the traditional development queue is slow.
It can set up various types of redirects such as 301 (permanent). 302 (temporary). or redirects to ensure proper SEO handling of fax lead page changes. This can be really important for platforms with redirect limits like SAP Hybris. Cloud. or Salesforce Commerce.
It is possible to make the X-Robots-Tag. This controls how search engines index and crawl specific pages.