t for a content refresh, but that’s a gamble. This is especially true if you don’t know your audience very well, because you can’t predict traffic and engagement.
Focus on evergreen content that you know works well first, then phone number list move on to new content with content upgrades. The most important thing is that your content upgrades are seen by the most traffic, so do your research in advance.
Step 2: Create a content update for your high-traffic pages
Let’s say you have a great, detailed article about 20 dog training tips on your website. It gets decent traffic, lots of people have shared it on social media, and it’s gotten a lot of comments.
This is a great start. From here, you can create additional content for content updates.
Step 3: Ask your blog visitors for their information in exchange for updating the content you just created
Now you need to publish your content update, not the update itself, but the lead generation form.
Let people know that they can download the full version of the article by providing all the information they need.
Usually an email address is sufficient, although some marketers what is edge seo? prefer to ask for a first name to personalize their marketing messages.
Think about your form fields from a psychological perspective. You are collecting leads from your site content, which means people are looking for information.
They are not necessarily ready to buy. As a result, they are unlikely to disclose tons of personal information about themselves, nor are they likely to spend a lot of time in fresh list their day to get your content updated.
Limiting your form to one or two fields is usually the best practice when targeting top-of-funnel leads. You’re creating fewer obstacles for people who want your content.