American creators, influencers and users seem right to mourn the impending loss of TikTok. But what do we notice phone number library here in the Netherlands when the platform loses over 170 million users on the other side of the ocean?
Also read: Doubts about TikTok: will the app be banned?
The TikTok ban may soon be 7,500 kilometers away, but if there is one thing we have learned from the world wide web, it is that it minimizes distances. That means that we will not only feel the effects of the TikTok ban in America in the Netherlands, but all over the world.
Many videos that Dutch users watch come from the United States. No wonder I became aware of the upcoming ban through a TikTok video by an American creator.
In addition, many trends on the platform originate from America. If the creators of those trends disappear, things won’t turn out that bad TikTok may become a lot more boring for users worldwide. As a result, they will use the app less often or not at all.
This in turn means that TikTok will become
a lot less interesting for companies. And therefore for marketers – also in the Netherlands.
Fortunately, this is something we can defend ourselves against. Haven’t done so yet? It’s not too late to start preparing. As a marketer, keep china numbers the following in mind (in the future):
Be active on various social media. Short videos are here to stay . So don’t completely scrap your TikTok ideas just because the platform might disappear or go through major changes. Instead, spread your online presence and post your videos (also) on Instagram Reels and YouTube Shorts.
Also look at other forms of marketing. Never focus on just one platform or tactic. Keep an eye on the behavior of your target group and also look at strategies for SEO, Google Ads and e-mail marketing. Nothing is as changeable as humans and the internet, it turns out.