Setting personas is effective in that it allows you to see things from the user’s perspective.
By pinpointing exactly what a particular customer (persona) wants, we can develop products and services that will resonate with actual users.
It can also reflect the user’s personality and lifestyle.
By clearly defining the person, it becomes possible to develop products that are tailored to their lifestyle, tastes, and preferences.
In addition, it becomes easier to predict special lead things like “What approach is preferred?” and “When is the best time to disseminate information to reach users?”
A common understanding among the development team
Even if you simply say, “We’re making a product for men in their 30s,” there’s a chance that no one will be able to reach a consensus, since different people have different images of what a “man in his 30s” is.
However, by setting a specific persona, you can avoid misunderstandings and set goals more smoothly.
How to set up a persona
Now let’s take a closer look beginner’s guide: master sales techniques and take off in your career at how to set up a persona.
1. Gather information about the person you want to make into a persona
First, gather the information you need to create a character image. Specific methods include the following:
- Customer interviews and surveys
- Interview with a sales representative
- Analysis of internal data
- Uses data from governments and think tanks
- Survey of reactions on search engines and social media
Customer feedback is valuable data. Be sure to collect it. You
are also more likely to get useful information from salespeople who see their clients’ reactions directly.
Other useful sources include statistics and other data published by the government, as well as online posts.
2. Organize your information
Once you have collected your data, organize the information.
From the vast amount of data collected, we classify and select the information we need.
3. Complete your persona
Finally, use the organized data to complete your personas.
The ideal situation is to be able marketing list to see the person’s face.
In order to be able to clearly imagine your users and say, “There are people like this,” we recommend that you consider the points introduced in the next section.
Things to think about
When deciding on a persona, you can paint a concrete picture of the person by considering the following items:
- age
- sex
- Where do you live?
- Occupation (content, position)
- Income and savings situation
- Highest level of education
- Lifestyle (time to wake up/go to bed, commuting time, working hours, how to spend holidays)
- Personality, values
- Relationships and family structure
- Hobbies, interests
- Dissatisfaction, worries
- Internet usage and usage time
- What type of device do you own?
Once you have a clear persona, it’s time to create marketing that meets that persona’s likes and interests.