Revenue Management: How to manage revenue to adapt sales to customer profiles
You may have already noticed that when making a hotel reservation, the prices for the same room may change depending […]
Digital Marketing
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11 digital marketing magazines where you will find the most up-to-date information
Unlike a couple of decades ago, today there is a wide range of marketing magazines that you can explore on the
Digital Marketing
Increasing Sales via VKontakte: Smart Targeting for Effective Results
Targeted advertising in social networks. Especially in Increasing Sales via such a popular one as VKontakte. Has become one of
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Conversion Optimization
Targeting in VK is not considered a one- Conversion Optimization time action. But as part of a comprehensive strategy in
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Maximizing ROI: Segmentation and Audience Selection in Yandex Direct
In the contextual advertising sphere, it is important Maximizing ROI not only to attract traffic. But also to get the
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Real-time strategy adaptation
The complexity of managing advertising Real-time campaigns is that consumer behavior is constantly changing. Therefore, it is important not only
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The most common mistakes in advertising campaigns and how to identify them during an audit
An advertising campaign audit is a The most common key tool for optimizing any company’s marketing efforts. Because it can
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Basic principles and methods of targeting: understanding the possibilities of targeted advertising
What is targeting? In digital marketing. The term “targeting” refers Basic principles to a method of delivering. An advertising message
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Evaluation of platform effectiveness
To determine the effectiveness of the Evaluation of selected platform. Such indicators as CTR (the ratio of the number of
Digital Marketing
How SEO Analytics Helps Understand User Behavior and Increase Traffic
SEO analytics is a fundamental tool in the arsenal of every SEO specialist, allowing not only to optimize a site
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SEO tools for website audit
SEO tools such as Screaming Frog SEO Spider and Serpstat are used to technically audit a website, find errors on
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Methods to Increase the Click-Through Rate of Your Ads
The effectiveness of advertising campaigns Methods to Increase directly depends on the audience engagement. Which is reflected in such an
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How to evaluate the effectiveness of a sales strategy
Set KPIs and regularly monitor progress. These can be different metrics: number of sales or new clients attracted, sales development plan,
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What is a sales strategy and why is it needed?
A sales strategy is a comprehensive plan that describes how a company will attract customers, close deals, and increase revenue.
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How to Develop a Sales Strategy
Step 1. Define the target audience. To understand which strategy to choose and how exactly to implement it, you need to