Simply put, a persona is a fictional, typical user image that will buy a product or service. The term
originally came from the Latin word for “mask,” but it has since evolved into a marketing term.
“Persona setting” refers to creating a fictional user (persona) as if they were a real person in order to develop a consistent marketing strategy from planning to sales of a product or service .
The difference between personas and targets is “detail”
A word with a similar meaning to persona is “target.”
These two words are often confused, but there is a big difference in the level of detail.
A target often means a broad, real consumer phone number library group, such as “women in their 30s.” A persona
, on the other hand
When setting a target, for example, you might create a product or service aimed at “women in their 30s.” However, the term “women in their 30s” encompasses a wide range of people, such as office workers, housewives, those who love the outdoors, and indoor types, so it’s difficult to paint a detailed image.
However, by creating a persona, you can learn about their lifestyle, hobbies, the time they watch TV or the Internet, and where they shop.
As a result, you can create products and services guide for salespeople: 21 tips to take off in sales that will resonate more deeply with people who are similar to your persona.
When to use persona marketing
Personas are often created when developing a new product or service, or improving an existing product .
Let’s say you’re creating a new cosmetics brand aimed at young men.
Examples of personas are:
- Yuuta Suzuki
- 25-year-old male
- I work in sales and I often go out on the road
- I work overtime for about two hours every day
- Single, living alone
- My hobby is marathon running and I often participate in competitions, etc.
This man works in a job where he meets marketing list clients face-to-face, so we assume he pays attention to his appearance.
On the other hand, his hobbies and lifestyle may cause him to suffer from sunburn, rough skin, and sweating.