Comparing data from December 2021 to Factors explaining December 2022, not all sectors followed the same trajectory. Electronics , Beauty , Media , and Food saw notable growth, while sectors such as Retail , Online Education , and Tourism recorded slight declines. In contrast, the Services , Technology, and Fashion telegram data industries experienced more significant declines.
Annual evolution by sector
These variations highlight the urgency for companies to adjust their digital strategies to remain competitive in their respective markets.
SERP Changes and Google Updates
The search engine results page ( SERP ) landscape has also been heavily impacted by Google’s 10 business productivity: learn about some indicators and tips to apply in your company confirmed updates in 2022. While this figure is slightly lower than in 2021, it continues a trend of continued increases in updates since 2017. These changes affected approximately 18% of search traffic , highlighting the need for constant adaptation of SEO strategies to effectively manage this volatility.
Search Query Insights
Consumers today are more demanding and better informed. A global study indicates that 32% of consumers are spending more time researching before making a purchase, exploring a wider range of brands and retailers. This phenomenon is driven by the quest for better value, quality, and experience, thus taiwan lead reinforcing the role of non-branded searches .
Search query analysis provides a window into market trends. An increase in searches related to innovative products or services reveals a growing consumer interest in new things. Specific behaviors, such as a rise in sustainability or health concerns , provide valuable insights to guide business strategies . These insights don’t just anticipate consumer expectations; they define the next growth opportunities.