After collecting the data, we clean it to Google Ads: Which remove irrelevant data, we group it, and we analyze it. We segment it by customer needs, not by socio-demographic persona (which often makes no sense). And above all, we don’t project anything personal, no bias.
Google Listening Process
We dynamically render with Power BI. We make recommendations. Our clients can then continue c level executive list o “play” with the interface provided in Power BI.
The advantage of Google Listening? You’re no longer limited to simple queries; you’re picking up emerging trends and weak signals that transform your campaigns into real growth drivers.
Applications du Google Listening
SEO, of course. Unlike traditional SEO tools that focus on static keywords, this approach allows you to detect unmet needs in real time. For a CMO, this means being able to react before the competition and position your company as a leader in under-exploited segments.
Blog. Newsletter. White papers. Videos. What topics should we cover that we know are at the heart of our target audience’s concerns? What should we talk to them about (in relation to their needs).
Product innovation. Our observations have often led to new products or services. For example, while analyzing a fund’s investment, we identified that the most popular product on the market was missing from the catalog.
New Business Model. Likewise, our recommendations have enabled our clients to singapore lead launch new business models. In the industry, we’ve shown that the used car market has significant demand. The company has set up a working group to develop the launch of this new offering.
Geolocation. We were able to advise an insurer on which insurance to prioritize for its local what is google optimize? end date, how to use it, and a/b testing steps explained! agents lacking leads. Clearly, there are differences. We were also able to advise them on when to rely on the brand, given its strong local recognition, and when it’s pointless.
The Concrete Benefits of Google Listening
1. Anticipate your customers’ needs As a CMO, your ability to anticipate trends determines the relevance of your campaigns. Google Listening allows you to be proactive by capturing purchasing or search intentions, long before the competition pays attention. This way, you optimize your content strategy to meet your customers’ explicit and implicit expectations, even before they are fully aware of them.
Example : A B2B software company may identify a surge in searches for “cybersecurity in remote work” at the start of a pandemic. By quickly adjusting its content, the company can capture an untapped audience, increasing its qualified traffic within weeks.