As a CMO! you’re looking for tools that Google Listening give you a competitive edge—not through technical features! but through tangible results and actionable insights. This is precisely where Google Listening comes in. Beyond just a monitoring tool! it transforms how you anticipate market needs and adjust your content strategy to capture audiences ready to convert.
We’ve been developing this approach for over 15 years. According to the prospects I meet! it’s an exclusive that no one else offers.
Said a Marketing Director 10 days ago: “You answer the questions that Google says it can’t answer! but we know very well that they can but don’t want to.”
What is Google Listening?
Google Listening is a data-driven approach to online marketing that I imagined! but since I’m not a b2b email list developer! I didn’t create it. It’s based on my vision of digital marketing! which! to be more effective! must be developed in a PULL approach based on targets! their expectations and their behaviors! rather than in the universal PUSH approach where we push our offers in content now written by AI by the mile (therefore often similar! copied and pasted! already seen! insipid! but cheap)! ads that are ever more expensive and over which we have less and less control or posts on social networks where we keep the hope of a hypothetical buzz.
Google Listening involves using data from Google searches to actively listen to what users are support for google optimize will end after september 30, 2023! why? expressing! whether through questions! purchase intentions! or even concerns. In concrete terms! different Big Data crawlers are combined to retrieve all user queries! in any market! any country! or any language. Often! this number reaches 1 million or more.
This is verbatim! not responses to a survey that was then reworked and where! although singapore lead being very vigilant! it is almost impossible not to steer the responses through a bias introduced into the questions asked.
Why is this relevant?
Because the reflex of every individual! in a professional or personal context! when they have a question about a product! an offer! or a need! is to ask Google for an answer. So if we know what questions our targets are asking! we can provide answers that are as close as possible to their expectations.
B2B or B2C? Both! of course. The only difficulty—and here! collaboration with the client is essential—is understanding whether a request will be made by a professional or an individual.