The million-dollar question that brands have been asking themselves since the arrival of 2.0 is whether social networks influence purchasing decisions . The answer is yes. And not because we say so, but because several
studies show that the recommendations from family, friends and influencers that we see and search for on Twitter, Pinterest or Facebook help to decide on one brand or another.
Social networks have taken the place of traditional
Distribution channels and have opened a new way to deliver the product more directly to the public. The proximity to the
consumer, together with product reviews , has made the 2.0 fantuan database world the best showcase to publicize,
position and promote a brand or a product. Purchase decisions are based on a very strong emotional component, which is
why social networks play an important role. For example, a report by Ernst & Young states that six out of ten users do not hesitate to change their product or brand if they find negative opinions or comments.
In a survey on how the network influences product promotion
It was found that two out of three users are willing to purchase a product based on the recommendation or advice of
friends and influencers on social networks. In addition, almost how to manage cookies according to the lgpd half of users
admit that they like to share opinions and photos. Therefore, the best promotion campaign for a brand is to have an
influencer marketing strategy , since the impact is much greater and more profitability can be achieved. In this way,
the brand has greater visibility and, therefore, better positioning when a customer makes a decision.
Another study, this one carried out by Invesp, states that 71% of consumers are more likely to make a purchase if they find
references and information on social networks. Thus, the latest study by Ipsos Open Exchange, which was carried out in
24 countries, states that one in three consumers has bought a product after finding out about or looking for a post on social networks.
More eloquent data on the weight
Social networks in purchasing decisions: half of consumers trust product reviews shown in videos. As we have already
told you,The image has taken hold on social networks, and it also weighs when choosing between a whole range of
products. In addition, social networks influence one in three Internet germany business directory users searches for
videos about the products they are going to buy in order to learn about both the product itself and the opinions expressed about it. YouTube is the popular channel for this type of content, especially when a consumer wants to buy technology or household appliances.
Once again, millennials (consumers aged 18 to 30) are the segment that uses social media the most in their daily lives. In fact, most of them say that before buying a certain product, they take a look at what is being said about it. Word of mouth has now moved to social media, and the youngest are leading this trend.
In addition to all this, one in three companies obtained benefits from their marketing and social media strategies last year. Therefore, influencer marketing is a necessary element in the sales strategy of every brand and business. And inInfluencityWe are here to help, to connect brands and influencers, so that they can take advantage of their online presence.