When someone answers the question: “Who is your client?” and says that he works for everyone, I immediately feel a burning sensation inside
As a direct response marketer
I just hate hearing those kinds of responses. It’s not that I have any bad feelings toward the person saying it. Not at all. I like most people.
It’s like asking a fitness trainer:
“How can I lose weight if I sweden telegram data eat a lot and move little?” That’s how the above answer makes me cringe.
However, I understand that entrepreneurs are not to blame for this. At least not consciously.
I would like to point out right away that market niches in the Western and Russian china leads understandings are very different. And here is why.
What do those s ame
American marketing teachers teach? They say something like this: “The narrower your niche, the easier it will be to work and the less competition there will be . ”
In fact, this is how it works in the West. Specialization is highly valued there, and the English-speaking market is much larger than the Russian-speaking one. Therefore, specialization in the style of “Manicure for Chihuahuas” is quite justified.
In the Russian mentality a influencer marketing turns your time into gold nd market, everything is a little different.
The first problem is the market
The Russian-language market is still smaller, and Russian is not a fully-fledged international language. That is, we are limited to 300 million people.
The next point is that we love specialists, but at the same time everyone wants the specialist to also be erudite.
For example, even if there are clients for the service “Manicure for Chihuahua” , they will still want to know what to feed the dog, how to do its hair and why the dog gets sick from some food? (In the West, advice from 3 different specialists will be more valuable: on haircuts, on nutrition and on haircuts).
That is, in the mentality of a Russian person, the concept of specialization extends not to the ability to perform a specific operation well, but to be erudite in a comprehensive manner on the issue.
“What is the correct way to say zanishevtsya in Russian?” you ask.
In fact, it’s not that complicated.