Social media marketing is no longer just a trend—it’s a necessity for modern businesses. With over 5 billion social media users globally in 2025, platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter) have phone number list become powerful tools for brands to connect with their audience, drive growth, and stay competitive.
But how exactly do businesses use social media marketing? From brand awareness and customer service to sales generation and community case study: 500% growth with special leads building, the possibilities are vast. In this article, we’ll explore the strategic ways businesses use social media marketing, complete with examples and best practices for each.
1. Building Brand Awareness
Introduce the brand to a broader audience and remain top-of-mind.
Tactics Businesses Use:
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Creating and sharing high-quality, engaging content consistently
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Running paid advertising campaigns afghanistan business birectory with demographic targeting
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Leveraging viral challenges, memes, or trends
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Utilizing branded hashtags and influencer partnerships
Tools Involved:
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Instagram Reels
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TikTok videos
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Facebook Ads Manager
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Canva or Adobe Express for design
Nike uses Instagram to share motivational videos, athlete stories, and new product releases to keep their audience constantly engaged and inspired.