The growing importance of SEO
To navigate the complex world the-growing of The growing unbranded searches, brands will need to deploy innovative SEO strategies . […]
Digital Marketing
internet marketing
Digital Marketing
The evolution of unbranded queries
A well-known personal care brand adopted a The evolution similar strategy by enriching its non-branded content. It produced guides, comparisons,
Digital Marketing
Case studies: winning strategies around unbranded queries
As the search landscape evolves, companies Case studies: winning must refine their analytics and performance measurement tools. Key success indicators
Digital Marketing
Economic and social influences: the role of global crises
Global economic shifts, such as those Economic and social brought on by the COVID-19 pandemic , have profoundly altered shopping
Digital Marketing
Unbranded vs. Branded Queries: Two Complementary Approaches
Distinguishing between branded Branded Queries and unbranded searches is essential for developing an effective SEO strategy. Branded searches often generate
Digital Marketing
Factors explaining the rise of non-branded queries
Comparing data from December 2021 to Factors explaining December 2022, not all sectors followed the same trajectory. Electronics , Beauty
Digital Marketing
Historical Context: The Evolution of Online Search and Its Impact on Marketing
Back to the early days of search engines: Historical Context: it all began in the 1990s with Archie ! the
Digital Marketing
Unbranded Queries: The Key to Capturing Attention and Transforming Digital Marketing
Unbranded queries—searches without Unbranded Queries: explicit brand mentions—are disrupting the digital marketing landscape. This shift reflects a profound shift in
Digital Marketing
AI Consultant: How Generative AI is Revolutionizing the Future of Consulting
The impact of advanced search AI Consultant: solutions powered by generative artificial accurate mobile phone number list intelligence (AI) on