Examples of successful cases
Example: Offer members of your target audience the opportunity to test your product for free or for a nominal fee. […]
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How to find respondents for testing?
Testing methods help you collect valuable data without wasting resources on a full run. To get feedback, it is important
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What is idea testing?
In this article, we will tell you how to study the market, test your idea in practice, and reduce risks
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Ways to Reduce Excessive Stress
Real stressors fall into two groups: those we cannot significantly influence and those we can. To differentiate between them, we
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Three groups of subjective stressors
Entrepreneurs’ stress The causes of stress are usually call “stressors”. Two groups of stressors can be distinguish in Russian business:
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Doctor of Biological Sciences
Don’t Go Crazy From Stress! How to Stay Productive and Stop Being Nervous Professor of the Department of Psychology General
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How to evaluate the effectiveness of a sales strategy
Set KPIs and regularly monitor progress. These can be different metrics: number of sales or new clients attracted, sales development plan,
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What is a sales strategy and why is it needed?
A sales strategy is a comprehensive plan that describes how a company will attract customers, close deals, and increase revenue.
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How to Develop a Sales Strategy
Step 1. Define the target audience. To understand which strategy to choose and how exactly to implement it, you need to
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Mistakes in identifying customer needs in sales
Managers do not listen to customers. Sometimes salespeople assume that they know everything about their customers, so they do not listen
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Methods for identifying customer needs
There are different methods for studying pain. The choice of a technique for identifying customer needs will depend on the characteristics
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What is customer needs identification and why is it necessary?
Identifying customer needs is the definition or analysis of the interests, “pains” of the target audience. The main goal of
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How to calculate market capacity: methods and approaches
Calculating the capacity and assessing the company’s market is a key step in the analysis that helps a business understand
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What indicators are needed to determine market capacity?
Before we begin calculating market capacity using one of the methods. It is important to do some preparatory work and
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Why Market Capacity Matters for Business
Assessing the potential of a niche helps a company make correct and cost-effective management decisions : what sales volumes are possible, whether