Engine Results Page (SERP) . Understanding SERPs is critical to SEO (Search Engine Optimization) because ranking high on these What are search engine results pages determines how much traffic, visibility and engagement your site gets.
In this guide, we’ll cover what SERPs are, the different types of results they display, and how you can optimize your site to improve its rankings.
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What are search engine results pages (SERPs)?
A search engine results page (SERP) is a page displayed by a search engine in response to a user’s query. It contains organic results, paid advertising, featured snippets, videos, and other rich content designed to in the workplace with disabilities provide the best answers to a user’s queries.
Example: If you search for “best sneakers,” Google will show:
✔ A list of organic search results (websites ranked naturally).
✔ A Google Ads ad for sneaker brands.
✔ A featured snippet summarizing the article.
✔ A shopping carousel with images of shoes and prices.
✔ A local list of stores selling sneakers.
Each SERP page is special because search engines personalize results based on location, device, search history, and query type .
Why are SERPs important?
Issuance controls visibility on the web , and clean email appearing at the top can make or break your site.
✔ 75% of users never scroll past the first page of Google.
✔ The #1 organic result gets 10 times more clicks than the 10th result.
✔ Sites in Google’s top 3 positions get over 60% of all clicks .
Bottom Line: If your site isn’t ranking high in search results, you’re missing out on a ton of traffic and potential customers .