A conversion funnel is the path that a potential customer takes from finland phone number list first visiting your business’s site to making a purchase and (ideally) becoming a brand advocate for your business. This conversion funnel definition is often drawn as a funnel to make it easier to visualize. At the top of the funnel, you have many prospects visiting your site or casually interacting with your brand. This is why it’s the widest point. As you move downward and the funnel narrows, fewer prospects complete all the actions that take them all the way to purchase. This process is often call the sales funnel because it tracks the steps that a customer takes to reach the sales point.
Conversion Funnel Objectives
Each stage of conversion funnel marketing comes with a particular objective. tracking lead journey velocity via phone metrics When designing a new conversion funnel for your business, you should label each step of the customer’s path with the desired action. At the top of the conversion funnel, this could mean generating more visitors to your business site; you want more people entering the funnel. Intermediate stage objectives can include creating an account, adding products to a cart, signing up for a subscription, or watching a tutorial video. The tip of the funnel almost always represents completing a purchase. More recently, conversion funnels have been reimagin to include post-purchase objectives like leaving a positive review.
Conversion Funnel Stages
The conversion funnel marketing concept is traditionally represent by caseno data five main stages, though there are many variations. Awareness At the top of the funnel, customers are aware of your business. They may be first-time visitors to your website and are exploring your brand to learn more. At this stage, the customer is probably actively exploring other businesses too. Each lead will conduct research and perhaps quickly scan the content of a website to determine if the products offer are a good fit. For example, someone searching for linen shirts might conduct a search and land on your eCommerce site, where he notices that you offer a wide variety of linen apparel. He is now in the awareness stage of your conversion funnel.