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Connect with Customers Quickly with WhatsApp Business Platform

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increasing engagement, and building stronger, longer-lasting relationships are all potentially easier when you meet your customers where they are. And with 75% of adults surveyed in 2020 saying they want to connect to businesses through messaging ¹, not meeting them there means you’re leaving money on the table.

But implementing a conversational business solution can be a complex process. It often requires buy-in across departments and finding a third party provider you trust – not to mention securing budget approval, getting on your dev team’s roadmap, and clearing legal hurdles. Make a misstep along the way and you can limit your ability to scale or lock yourself into a tool that doesn’t quite meet your needs.

Getting Started with WhatsApp Business Platform

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Business Platform uses a cloud-based API – helping reduce both the time to deploy as well as the need for ongoing dev resources. In fact, sign up is quick and easy – allowing you to receive and respond to user-initiated messages immediately through the dashboard. This enables you to start engaging with customers who click through from your site, help center, ads, and more, right away. These interactive and contextual conversations help you provide a better customer experience and potentially drive conversions.

But there’s more to the WhatsApp Business Platform. With 1,000 free marketing messages each month, you can start building and testing full customer journeys from multiple entry points. Once you’ve created paths that connect and convert, you’ll be able to scale up and roll out more broadly with our paid tiers.

Insights

Your Insights page fax list will provide up-to-date analytics for your WhatsApp usage. Under All conversations you’ll see metrics related to your conversations, including:

  • All conversations, both user- and business-initiated
  • Free conversations including both free tier and free entry point conversations
  • Paid conversations
  • Approximate charges

Choosing All messages will show you any messages received, delivered, or sent in the last 24 hours.

If you’re just getting started, you won’t see much here, but as your usage increases, Insights will be an invaluable page for you.

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